Today’s the day that all the world will see.

Guess what, this blog is turning 5 years old by the end of the month! To mark this milestone (well it is for me, anyway), I’ve decided to turn the substance factor up a notch and post more graphic design-related entries*. And by that I don’t mean sitting idly and blogging about pretty things like I usually do so I’ve decided to make a new category called “What’s the Story Morning Glory” because believe it or not I was once an Oasis fan I want to give you a behind-the-scenes peek at the design process of certain projects I’ve handled**. A lot of the time, people perceive design as just that – eye candy. What they don’t know is that every work of art has a “story” behind it and with this project, I hope to communicate that most artists don’t just throw paint on canvas for no reason. Hopefully it also helps students who ar looking at being in the design biz someday.
*After all, that’s what I do 95%* of the time when I’m in front of the computer . The other 5% is spent surfing favorite sites, downloading music, answering email and playing Snood. **By the way, this is also the concept of the presentation I suggested to Liga that we do for last month’s MBD where I presented the story behind my design for UltraelectromagneticJam.

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I originally intended my first WTSMG entry to feature the evolution of the design for my web portfolio but unfortunately (or fortunately, hah!) I didn’t keep screen grabs of what past incarnations looked like. You can satisfy your curiosity via The Wayback Machine but the earliest record that they have of my site is dated November 1999 and they didn’t keep earlier records of my circa 1997 Geocities and 1998 Tripod sites. Oh well..

BUB site index

So instead, I’ll just talk about the design for the spanking new Blow-Up Babies site.

1. Background: My good friend Quark called me up to say that they had a new shop opening in Gateway and that they needed a website for it. I was neck deep in work for WE but how can I say no to my kuya twin? 😉 And besides, what’s not to like about the project? It’s a recipe for everything I like: Unique product concept, check; Art and design-appreciative client, check; … Who also happens to be people I like, check.

2. Briefing: So k.t. Quark and Lia showed me the existing designs of their logo, membership card, passport and flyers which I honestly found very hip.

3. Development of Studies: I then developed a couple of studies that mimicked the look of their existing materials. I wanted the site to (1) showcase the kind of photos they took, and (2) communicate the rawness/freshness of the overall concept so I took inspiration from the look of Lomo photography:

BUB - initial studies
4. They got back to me and said that yes, they’re nice but that the site design doesn’t have to follow the look of their existing materials. Kuya twin’s exact words – “Go wild, we want ‘Cynthia’ to shine through”. That encouraged me a lot to go all out and come up with something different yet familiar. So I developed this, which all of them liked:

BUB - second study

Ok, I realized that it was kinda wild, was not reader-friendly at all and gasp, will take a whole lot of time to execute so I fixed it.
5. Finalization: And here’s the cleaner version.

BUB study 2 - clean

The text was written by Quark and the first line “Oh! The Places You’ll Go” reminded me of a Dr. Seuss book and since the site would feature photos of kids mostly, I thought, why not lay it out like a storybook? I wanted to retain the raw quality so I chose handwritten type and playful frames. I also learned a bit of Flash to showcase the beautiful photos without compromising space in the layout. The little retro royalty-free drawings accompanying the text adds a friendly touch and, I thought, also injected the kind of wit and humor the shops owners have.

And that eventually evolved to the one you’ll see here.

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So please, please go visit Blow-up Babies at the Cinema Level of Gateway Mall. I told you a little about it in my previous entry, but I forgot to mention that they also take pictures of grown-ups! (Yup, blown-up grown-ups teehee). They have really creative layouts and a selection of uber-cool props so if your barkada wants a one-of-a kind group photo, or hey if you’re getting married anytime soon and don’t want the run-of-the-mill sunset-backed prenup photo, do drop by and see what you’ll end up with!

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Summer in the city where the air is still…

(Can you guess what song the above lyrics are from?)

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I’m having a pret-ty busy summer as I’m sure you can tell by the slow trickle of entries. But of course I won’t leave you, dear blog visitor, without pretty things to look at:

Tips' summer wear
1. My friend Tippi Ocampo‘s Summer Collection. In true Tippi fashion, the new designs revolve around another unexpected, brilliant theme: in her words – designed for our sweltering, humid summers, this collection for Pret-a-party was inspired by linens and wash cloths on a laundry line, and uses braids and circular “trapo” inspired accents. (Isn’t it amazing how she can make “trapo” look good?!) Click here to get a sneak peek.

And while you’re at it, do find time to read her journal too. Between her and Sheila, I find all the good advice and girly inspiration I’ll ever need. (:

Inksurge!
2. If you’ve recently stopped and admired the very stylish, high-street-boutique inspired window displays of People Are People, you have renegade designers Zoo and Jois of Inksurge to salute. How many times do I have to tell you that they rock? Click on the link to see their other new works but hold tight, they’re sure to blow you away.

I also have Zoo to thank for offering to resize an existing 50mb movie and converting it into Quicktime for right when I’ve almost given up on it. Said video is the interview of Karla that’s up on the Claycakes site.

BUB!
3. Kuya twin Quark and his lovely sweetie Lia just soft-launched their baby, a photo studio in Gateway Mall called Blow-up Babies! And it’s not just any ordinary photo company folks, they had a cinematographer train a pool of photographers so every picture is a surefire hit on your living room wall. Their site is still a work-in-progress (eep, my bad) but now completely up(!) so please do click the link just as well since it already has samples of the kind of photos they take.

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My poor Arn has been feeling quite sick this past week but a Vs. System game or two always manages to cheer him up. I’m not really fond of CCG’s but this is actually fun and relatively uncomplicated (for non-gamers like me, that is). You can enlist random Marvel or DC heroes and villains like Wolverine, Spiderman, Mr. Fantastic and Joker to fight against one another – doesn’t that sound like a teenage boy’s dream come true? The mania started when I got him the X-Men deck a couple of months ago and we’ve been hooked on the game ever since (as it turns out, it’s not just us). As of now whe have five decks – Fantastic Four, X-Men vs. Brotherhood, Batman vs. Joker, Batman vs. Ra’s Al Ghul, and Spiderman vs. Doc Ock – and are eagerly awaiting the Superman deck. Join the fun! The games are available for P400++/deck and boosters are P180++/pack at toy stores.

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I'm Cynthia Bauzon-Arre, a Filipino watercolor artist & graphic designer. I live in QC with my graphic novelist husband Arnold and our friendly marmalade tabby Abbas. This blog has been chronicling my life, likes, and loves since 2001. [ more ]

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