design projects

Design Process: the new Itchyworms logo

NEW-itchyworms-logo-2015

A few months ago I had the honor of re-designing the Itchyworms‘ logo.

But before anything else, here’s a little backgrounder. I’ve known the guys – Jugs, Jazz, Chino, and Kelvin since 1997 when they were still college students in Ateneo. My good friend, filmmaker Marie Jamora (back then also still a student) took me to their gig in Freedom Bar and so I met the guys. We all became ICQ pals (#titohits), chatting everyday — eventually on the phone too –, and them I started hanging out with them and Marie in almost all of their gigs. I also had the privilege of designing two of their albums — “Little Monsters Under Your Bed” (with Arnold) and “Self-Titled.”

The first Itchyworms logo was based on Jazz’ concept of an “iw!” symbol that looked like a worm. Here are the initial studies and the final version as it appeared in “Self-Titled.”

OLD-itchyworms-logo-2008

As you can see, the 2008 version of the itchyworms logo looked and worked like a badge and later we learned that it was pretty hard to use in merch and posters because of its square shape. So early this year, the band approached me for a redesign. The goal was to freshen the look while retaining the “iw!” concept and make it easier to use on gig posters, business cards, signage, and other promo materials.

NEW-itchyworms-logo-2015-DEV

Pencil studies (above), and the digitized / vectorized versions (below).

NEW-itchyworms-logo-2015-a

They chose the first one (upper left) but they also wanted me to explore making a “3D version” which, I agree, perfectly reflects their vibrant, dynamic music and kwela personalities.

NEW-itchyworms-logo-2015-b

Getting there… I made several versions just to give them more options to choose from. The front-facing logos on the right won so I tweaked and developed that direction further.

NEW-itchyworms-logo-2015-c

I played with lower and upper case letters and shadow effects. In the end the band chose the one at the bottom. Yay, new logo for 2015!

And for throwback fun I’ve included some goofy photos from the old days. 😀

old-itchyworms-pics

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New prints at the shop!

new-postcard-prints

Just a quick note to let you know that 8″ x 10″ and 4″ x 6″ art and postcard prints featuring some of my recent cat-approved watercolor illustrations are now listed at the shop, in case you’re interested. 😉 There are three new art prints and twelve postcards. (You can use the “sort by newness” filter in the drop down to see all of them.) I’m also selling these — among others — at a small art fair along with some pretty awesome artists & crafters next month. I’ll announce once more details are available. 🙂

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How I make shrink plastic charms for accessories & other stuff

Even before my BGC Art Mart day, I had a feeling I would get a lot of questions about what the kitty accessories I’m selling are made of and how I make them so I put a tutorial together and had it on display in a frame on my table. (You can see part of it in @firehailtree’s instagram photo.). It turned out to be a good idea because my customers were able to understand how much care was placed into each item.  Some even asked if I sold shrink plastic because they’d like to try it out themselves! 😀

Anyway, I’d also like to share the how-tos with you. 🙂
shrink-plastic-pins-tutorial-1

1. I draw the illustrations individually on sheets of shrink plastic, mindful of the fact that the colors will darken and the drawings will shrink down to about 1/3 of its original size. This particular sheet is glossy so I roughened the surface with sandpaper so that I could draw on it with colored pencils.

2. I cut them to shape with a pair of scissors.

shrink-plastic-pins-tutorial-2

3. I shrink the pieces individually using a heat gun. This is best for complicated shapes that you want to have more control over. Otherwise you can use a toaster oven to bake multiple pieces at a time.

4. Ta-dah! The piece is now smaller, thicker, and harder than it was. After it’s cooled down, I would usually spray it with a fixative to “fix” the colored pencil drawings, after which I would apply a glaze coating.

Here’s one of my cat pins in action:

A photo posted by Cynthia Bauzon-Arre (@arncyn) on

* You may order these from my store. 😀

UPDATE (Oct.27, 2015)

I’ll be having a Shrink Plastic Crafting Workshop at Hey Kessy (Quezon City) on November 21! Please visit this link to sign up and reserve a slot.

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I'm Cynthia Bauzon-Arre, a Filipino watercolor artist & graphic designer. I live in QC with my graphic novelist husband Arnold and our friendly marmalade tabby Abbas. This blog has been chronicling my life, likes, and loves since 2001. [ more ]

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