As promised, here’s part two of my Design Heroes entry.
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Stefan Sagmeister. He’s worked on album packaging and posters for music industry giants The Rolling Stones, Lou Reed, Talking Heads, Pink Floyd, etc. and is best known for his trademark hand-made typography. With an emphasis on concept over style, everything he churns out has an exciting, “made you look, huh?” quality. His mantra? Work slower, do less work, do it better.¹

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Paula Scher. I love designers who play with type and Ms. Scher is certainly one of them. She designed the uber-cool “Bring in Da Noise, Bring in Da Funk” posters² as well as the simply clever “Citi” logo of Citibank and the globally-recognized elegant branding for Tiffany&Co. How’s that for style diversity? Incidentally, she’s one of the partners at legendary design studio Pentagram.

(read part 1)

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1. I’d love to apply this work ethic but sadly, in the third world we’re often driven by extremely tight deadlines, not to mention the need to make ends meet as soon as we can. [ back]
2. I actually watched the show on Broadway (’98) just because the posters grabbed my attention. [ back]

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