Project: Callalily’s 10th Anniversary Album “Greetings From Callalily” Packaging Design
Tasks: Watercolor portraits, illustrations, art direction and graphic design
Date of publication: October 23, 2015
Client: Soupstar Entertainment

It was my first time to design a fully-illustrated album in 15 years (the last one was for Ely Buendia’s “Wanted Bedspacer” in 2000) so working on this was a treat. We had already agreed on a watercolor look — it was what made them get in touch with me in the first place — and when the guys told me that the title of the album was going to be “Greetings From Callalily,” I immediately thought of those retro “Greetings from Las Vegas” etc postcards. I suggested a rectangular envelope design containing actual postcards featuring portraits of the guys along with letters from them to their fans. We corresponded via many DMs on Instagram and I was so glad that they were all for it! (Side note: how convenient is it that everyone’s on social media now? Back in the day I had to go to midnight gigs to present my concepts. :D). Here’s a peek of the postcards with each band member’s personal note:

A photo posted by Cynthia Bauzon-Arre (@arncyn) on

For the back side of each card, I asked the guys to send me gut-wrenching lines from their respective songs so that I could make some typography art for them. All incorporating the calla lily flower. 😀

A photo posted by Cynthia Bauzon-Arre (@arncyn) on

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