{"id":1174,"date":"2015-06-29T13:46:18","date_gmt":"2015-06-29T05:46:18","guid":{"rendered":"http:\/\/www.bauzon.ph\/cynthia\/?p=1174"},"modified":"2015-07-07T18:33:04","modified_gmt":"2015-07-07T10:33:04","slug":"designing-the-new-itchyworms-logo","status":"publish","type":"post","link":"https:\/\/www.bauzon.ph\/cynthia\/designing-the-new-itchyworms-logo\/","title":{"rendered":"Design Process: the new Itchyworms logo"},"content":{"rendered":"

\"NEW-itchyworms-logo-2015\"<\/a><\/p>\n

A few months ago I had the honor of re-designing the Itchyworms<\/a>‘ logo.<\/p>\n

But before anything else, here’s a\u00a0little backgrounder.\u00a0I’ve known the guys – Jugs, Jazz, Chino, and Kelvin since 1997 when they were still college students in Ateneo. My good friend, filmmaker Marie Jamora<\/a> (back then also still a student) took\u00a0me to their gig in Freedom Bar and so I met the guys. We all became ICQ pals (#titohits), chatting everyday — eventually on the phone too –, and them I started hanging out with them and Marie in almost all of their gigs. I also had the privilege\u00a0of designing two of their albums — “Little Monsters Under Your Bed<\/a>” (with Arnold<\/a>) and “Self-Titled<\/a>.”<\/p>\n

The first Itchyworms logo was based on\u00a0Jazz’ concept of\u00a0an “iw!” symbol\u00a0that looked like a worm. Here are the initial studies and the final version as it appeared in “Self-Titled.”<\/p>\n

\"OLD-itchyworms-logo-2008\"<\/a><\/p>\n

As you can see, the 2008 version of the itchyworms logo looked and worked like a badge and\u00a0later we learned that it was pretty hard to use in merch and posters\u00a0because of\u00a0its\u00a0square shape. So early this year, the band approached\u00a0me for a redesign. The goal was to freshen the look while\u00a0retaining the “iw!” concept and\u00a0make it easier to use on gig posters, business cards,\u00a0signage,\u00a0and other promo materials.<\/p>\n

\"NEW-itchyworms-logo-2015-DEV\"<\/p>\n

Pencil studies (above), and the digitized \/ vectorized versions (below).<\/p>\n

\"NEW-itchyworms-logo-2015-a\"<\/a><\/p>\n

They chose the first one (upper left) but they also wanted me to explore making a “3D version” which, I agree, perfectly reflects their vibrant, dynamic music and kwela personalities.<\/p>\n

\"NEW-itchyworms-logo-2015-b\"<\/a><\/p>\n

Getting there… I made several versions just to give them more options to choose from. The front-facing logos on the right won so I tweaked and developed\u00a0that direction\u00a0further.<\/p>\n

\"NEW-itchyworms-logo-2015-c\"<\/a><\/p>\n

I played with lower and upper case letters and shadow effects. In the end the band chose the one\u00a0at\u00a0the bottom. Yay, new logo for 2015!<\/p>\n

And\u00a0for throwback fun\u00a0I’ve included some goofy photos from the old days. \ud83d\ude00<\/p>\n

\"old-itchyworms-pics\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A few months ago I had the honor of re-designing the Itchyworms‘ logo. But before anything else, here’s a\u00a0little backgrounder.\u00a0I’ve known the guys – Jugs, Jazz, Chino, and Kelvin since 1997 when they were still college students in Ateneo. My good friend, filmmaker Marie Jamora (back then also still a student) took\u00a0me to their gig […]<\/p>\n","protected":false},"author":1,"featured_media":1175,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52,5,10],"tags":[38,89,90],"class_list":["post-1174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art-and-design","category-design-projects","category-whats-the-story-morning-glory","tag-graphic-design","tag-logo-design","tag-logos"],"views":3698,"_links":{"self":[{"href":"https:\/\/www.bauzon.ph\/cynthia\/wp-json\/wp\/v2\/posts\/1174"}],"collection":[{"href":"https:\/\/www.bauzon.ph\/cynthia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bauzon.ph\/cynthia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bauzon.ph\/cynthia\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bauzon.ph\/cynthia\/wp-json\/wp\/v2\/comments?post=1174"}],"version-history":[{"count":6,"href":"https:\/\/www.bauzon.ph\/cynthia\/wp-json\/wp\/v2\/posts\/1174\/revisions"}],"predecessor-version":[{"id":1188,"href":"https:\/\/www.bauzon.ph\/cynthia\/wp-json\/wp\/v2\/posts\/1174\/revisions\/1188"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bauzon.ph\/cynthia\/wp-json\/wp\/v2\/media\/1175"}],"wp:attachment":[{"href":"https:\/\/www.bauzon.ph\/cynthia\/wp-json\/wp\/v2\/media?parent=1174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bauzon.ph\/cynthia\/wp-json\/wp\/v2\/categories?post=1174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bauzon.ph\/cynthia\/wp-json\/wp\/v2\/tags?post=1174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}