Everyone around me is a total stranger.
Non-trad ad for The Yoga Center.
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In Non-traditional Advertising, ads are strategically positioned in the most unexpected places e.g. the sidewalk, a manhole cover, and as in the brilliant1 example above, a straw. The trick is in fusing your big idea with the 3D properties of the medium without making the proposition seem contrived2. On that note, I stumbled upon this really cool collection of Creative Ads Around The World I thought you might enjoy!
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UPDATE: Mr. Katana of Hemmy.net is the real creator of the Creative Ads list, and not the webmaster of Eglobe1 like I originally linked to. Apparently Onion82 of Eglobe stole Mr. Katana’s entry and is passing it off as his3. Read more about it here.
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Heyheyhey, why don’t you deck out your windows with these dooper-cute Halloweenie windsocks our good friends Nina and Carlo designed4 :
They’re available in Maxitoylab Alabang Town Center and Maxiworks Powerplant Mall in Rockwell. They’re made of nylon, are 2.5 feet in length and 18 inches in diameter, and cost P150 each. Grab one now, yes?
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It’s been said time and again that imitation is the sincerest form of flattery. Last July, our 2-year old magazine Wedding Essentials came out with a Special Issue called WE Beautiful Weddings featuring 25 real wedding stories and photos submitted and written by actual brides. We even included a “supplier box” listing down all the vendors each couple worked with.
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Fast forward to this month: look what our more-than-5-year-old rival mag did. For their, um, version, they also asked brides to write the stories themselves — something WE has been doing since the very first issue. At least the art direction is different but the overall concept and format was copied right down to the supplier box.5 Well, well, well, how utterly flattering! 
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So if you love WE, pretty please wait for our next issue and do feel free to take a peek at the behind-the-scenes action via my phlog.
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Arn and I will be away from home6 for a couple of weeks but I’ll see if I can post from where we’ll be. Seeya. 
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- It’s so simple, it makes you go “why didn’t I think of that?”[ back]
- I’ve actually seen it employed locally, some better executed than others though, but it’s good to know that the brand people are becoming more open to the non-conventional approach.[ back]
- Sigh, aren’t we all victims of intellectual property thievery lately.[ back]
- They’re sooo cute! I’m guessing that sock #s 1, 3, 4, and 5 are by Nina and #s 2 and 6 are by Carlo, correct?[ back]
- The only difference is that ours was a true labor of love and not something borne out of marketing warfare. [ back]
- …and our dear little Abbas
[ back]
..and what was just a world is a star. 
... this wonderful feeling? 
Oct 17th 2006
Thanks for the free plugging!!
Oct 17th 2006
Hey Carlo! Oy you didn’t confirm if my guesses are correct ha
Oct 17th 2006
your guesses are ABSOLUTELY right. it’s creepy!
thanks for the plug, cynthia. i didn’t know the “beautiful weddings” issue has been out since july (dispatch from under a rock!) — i hope they’re still available in stores, as i really want to get one. the cover alone is reason enough, it is so pretty 
hope to see you soon.
Oct 18th 2006
The guy at http://www.eglobe1.com ripped off my article at http://www.hemmy.net/2006/10/15/creative-advertisements-around-the-world/
Can you pls change the url? Please spread around how cheap the webmaster at http://www.eglobe1.com is.
Oct 18th 2006
Hi Nins! You’re very welcome, and I’m so thrilled that I guessed corrrectly haha!
All the designs are loverly, congrats to both of you (Go, Push Design!). And as for the WEBW issue, yeah it’s not so visible anymore since most of the stores have run out of stock. I hope our publisher can distribute more issues around the metro, especially now that Metro Weddings has their own “special issue” too 
Thanks so much for the compliment!
Mr. Katana, thanks for informing me about the booboo and sorry to hear that you got ripped off by the Eglobe guy. Yup I already changed the link to the feature.
Oct 19th 2006
Hi Cynthia, can I just tell you that I luuurve WE!?! My fiance and I are getting married this December and we’re following the timetable in your planner to the letter! Keep up the great job! As for Metro Weddings copying you guys – just ignore them. Frankly I find their mag quite lacking in substance. Another thing, they’re published by ABS-CBN where employees are trained to copy other’s ideas, it seems.
Oct 19th 2006
Ei Cynthia, are you here na in Japan??I just got back from NY and yes, I promoted your WE
Hope to see you again in Tsukuba. I lived closed to your dad’s apartment na. Take care!
Oct 20th 2006
- Hi Wendy,
In behalf of our editor Marbee and the rest of the WE team, thank you thank you for your support! WE needs more readers like you, hehe! Good luck on your wedding
- Danielle! Emailed you